✅ How to validate your course, membership, program or coaching idea before you actually make it.
✅ How to conversationally invite your first round of buyers with a carefully engineered series of persuasive touchpoints (all without paid ads).
✅ Why traditional launches are a waste of time and what to do instead.
✅ How to use the "decisions vs. details" method to identify perfect-fit prospects.
✅ How to get social proof from your laid back launch which builds momentum to your main launch.
✅ How a Laid Back Launch seamlessly fits into The Perfect Launch Model.