Want an "over the shoulder" look at how I build an entire course from scratch?

Each day I recorded a a short video and email on how I made, marketed, and managed a new course in a new niche.

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Learn by demonstration as I walk you through how I launched a business in a brand new niche... literally from the starting line.

I launched an entire course business from scratch, but there was a catch:

I couldn't use my name, my face or my brand.

I couldn't even use my niche.

  • I started from scratch: No list. No fans. No followers. I launched a brand-new product in a new market.

  • See the journey from start to finish: Follow along as I built awareness, a list, and got customers

  • Peek behind the curtain: See the ads, the funnel, and the sales methods used to sell the course.

Course Launch Coaching Includes:

  • Step-by-step teaching: I'm teaching through the Course Launch Checklist and implementing as I go.

  • I recorded a short video every day: As I completed the course launching components I recorded you a video with the strategy behind each step. Branding, structure, strategy, list-building, ad-writing, the whole deal.

  • ‚ÄčMembers-Only Area: You'll get instant access to all the videos in a members-only area for more support and organization.

Important Disclosure:

Building a business of any kind, in any niche, in any market has risks.

There are no guarantees of success.

I'm not promising you any results of any kind with your business.

I am promising you an intimate and detailed learning experience as you watch me build an entirely new course business from scratch.

I've built hundreds of funnels and written a bunch of ads. Finding the winning formula has always been a series of testing, iterating, modifying, testing again. Over and over.

But, when you know how to do something (organize your thoughts, create real value for those you seek to serve and make compelling offers) it's a skill you'll use for a long time.

The Cost:

The cost for 39 days of behind-the-scenes training is only $197 $47. This is a one-time fee.

It's a tiny investment for detailed training, taught by someone who has launched a bunch of courses, coaching, events, and memberships.

You'll learn everything you need to know about how to launch a course (by watching me do it) - even if you have no audience.

All for about $1.47 a day.

The reason for the low price is simple: I'm obsessed with helping people get results with their marketing and I know how powerful a course can be in your business. I also know that if you can watch someone do it from scratch it will encourage you and maybe give you the confidence to say, "you know what? I can do that too..."

With so many people launching courses (or wanting to) in 2021, now is the perfect time to learn how to do it... by watching someone actually doing it.

Now it's your chance to go behind-the-scenes with me as I complete every step from scratch, and follow the milestones and checkpoints along the way.

Ready to get started?

Common Questions:

Why are you doing this?

My wife's in-person event production business came to a screeching halt in March. She's building a course (and I'm helping her). The only problem is she has ZERO following so we're starting from scratch.

Why is the price just $47?

Simple - I want you to win in business and I didn't want money to be an issue. This is the most interesting thing I've ever done in business and I know it can really help you. So it's just $47.

What's the schedule?

You get instant access to all 39 days of videos. They're hosted in my Cody Burch school in Teachable.



Payment Methods


Laid Back Launch Workshop

Learn how to launch your next course, membership or program the laid back way. Validate your idea, generate pre-launch revenue and build social proof and momentum .... all before you build anything.

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