Go Behind The Scenes Of A Profitable,Lean 1-Person Business

Take the guesswork out of what it really takes to start a laidback online business with The Blueprint

My name is Cody Burch, and in January 2023, I had to rebuild my business from the ground up.

I started my online journey in 2017.

Before I knew it, I had grown a boutique digital agency to multi-six figures a year through courses, coaching, and online events.

In 2022, one of my private coaching clients made me an offer to come to work for them full-time.

While I was excited to take the offer and help them grow their mission, I was sad to shut down my entrepreneurial business.

I closed the membership, offboarded private clients, and canceled coaching contracts.

Unfortunately, six months later, the job didn't work out, and I was let go 2 weeks before Christmas.

In January 2023, I had no clients, no revenue, and no plan for the year.

By May, 5 short months later, I hosted 3 successful virtual events, launched VIP Days, and even held my own in-person 2.5-day event where I filled a high-ticket mastermind.

I was back.

Along the way, I got questions from onlookers and passers-by.

"How are you rebuilding so quickly?"

"Why did you do this first, then that?"

"What advice would you give to someone starting out online?"

I wanted to help these people gain confidence and clarity and demystify what really went into (re)building a streamlined, profitable business... but I wasn't sure how.

But I noticed:

People are confused, misled, or afraid of online businesses. It's time for that to change.

Here's the problem with the state of online education in 2023.

People show off the mountain-top accomplishments but not the path they took to get there.

It's easier than ever to sugar-coat and cherry-pick the highlights of a business so it looks 100% glamorous without showing the scars.

Building a business is hard, and there are peaks and valleys along the way. Victories are soon followed by setbacks... over and over again. It can be really frustrating.

What if there were a way to see the real story of what someone was doing, week-by-week to build a strong, profitable business???

Honestly, the first 6 months of 2023 have gone better than I could have imagined.

But I have so much left to do.

From launching a new community, writing books, hosting challenges, and leveling up my vision...

My to-do list is massive (and important).

That's where you come in.

I'm shining the light under the bed to prove there are no marketing monsters.

Introducing The Blueprint.

The Blueprint is your unfiltered front-row seat to watching me build a 7-figure online business from the ground up.

Nothing is off-limits.

I'm baring it all.

You'll see:

The exact numbers behind my Email Marketing Workshop and Story Magnet Workshop (how I made, marketed, and managed the courses).

How I got paid to create a new flagship course in February called List Builder Lab

How I pulled together a 2.5-day enrollment event in only 6 weeks and generated over $82,500 in revenue for the year.

How I'm planning out the rest of the year; launching a new community, a new high-ticket product, and planning for my 2nd live event in December.

The exact steps I'm taking to increase recurring revenue, create high-value offers, and position myself as a sought-after expert in my field

(And when something inevitably doesn't work, I'll share that too.)

(Looks Like People Are Loving It So Far)

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Here's Exactly What You Get:

Members Only Email Newsletter

You'll get a 1x weekly behind-the-scenes newsletter with what worked, what failed, what I learned, what I earned, and how I'm adjusting.

Members Only Private Podcast

You'll get a 1x weekly (or more frequent) behind-the-scenes podcast so you can listen on the go. You'll hear me process ideas, work through challenges, and mastermind my next moves. I also share detailed launch debriefs, and premium content.

Detailed Launch Debriefs

So far, I've launched The Blueprint, a free community, a paid pre-launch, two mini-workshops, a live event, and a 10-week Accelerator. Instantly access video launch debriefs (how I built the offer and how it went).

Exclusive Member Discounts

Save big on mini-workshops, live events, and paid boot camps. The coupon codes alone are worth more than the Blueprint membership.

Private Course Area

You'll also get members-only access to The Blueprint Course, where I share launch debriefs, email newsletter archives, a keyword-searchable database of past videos, and other goodies.

Monthly Q&A Office Hours

Each month, we'll hop on Zoom to chat through your questions, what you're learning, and how you're applying the lessons in The Blueprint. I'm an open book.

Here's What's Waiting For You Inside The Blueprint:

The Blueprint Is Your Unfiltered Front-Row Seat (With Backstage Passes For After The Show) to Watching Me (re)Build a 7-Figure Online Business From Scratch or Die Trying. Again.

Answers for Your Questions:

What exactly do I get?

You get:
- a subscribers-only email newsletter (1x a week or more)
- a subscribers-only private podcast (1x a week or more)
- a private course area to see the detailed behind the scenes
- detailed launch debriefs
- exclusive member discounts on digital programs
- a monthly q&a with members of The Blueprint to ask questions and get help

Are there long-term commitments?

Nope. You can cancel at any time. There is no annual option, just pay per month and stay for as long as you're finding value.

How is the content delivered?

Via a private email and members-only podcast. You'll also get access to a course area to browse the archives, and search the videos with keywords.

Why are you doing this?

A few reasons. 1- take the guesswork out FOR YOU. You get the behind-the-scenes support. 2 - to keep me accountable. Like everyone, I have big goals and I still get distracted. This keeps me on track. It's a win-win.

Who are you again?

My name is Cody and I built up a 1-person shop to multi-6-figure years before burning it down to take a 9-5 job that didn't work out. Now I'm rebuilding and documenting in detail.

Why can't I pay for a year in advance?

Everyone is paying monthly. It gives us more flexibility (both of us). We don't have to commit to a year. Let's build together, month by month, and you can cancel anytime.

How do you track everything?

I track my business growth with a Custom Google Sheet Dashboard. You can grab it for 1 payment of $17 when you check out. Just over half the people that have joined The Blueprint have grabbed the dashboard (told ya I was being transparent).



Payment Methods

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Cody's Custom Business Growth Dashboard

Track 4 income streams and manage operational expenses with my custom business growth dashboard Google Spreadsheet.

This custom dashboard is the backbone of my business and helps me increase profitability.


  • Home Tab that tracks overall income & expenses
  • 4 separate tabs for 4 different income streams
  • A tab for expenses (monthly and annual)
  • All formulas and conditional formatting
  • A video walkthrough that shows you how to use the Sheet

Measure what matters.

Get it all for 1 payment of $17

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