Go Behind The Scenes Of A Profitable,Lean 1-Person Business
Take the guesswork out of what it really takes to start a laidback online business with The Blueprint
My name is Cody Burch, and in January 2023, I had to rebuild my business from the ground up.
I started my online journey in 2017.
Before I knew it, I had grown a boutique digital agency to multi-six figures a year through courses, coaching, and online events.
In 2022, one of my private coaching clients made me an offer to come to work for them full-time.
While I was excited to take the offer and help them grow their mission, I was sad to shut down my entrepreneurial business.
I closed the membership, offboarded private clients, and canceled coaching contracts.
Unfortunately, six months later, the job didn't work out, and I was let go 2 weeks before Christmas.
In January 2023, I had no clients, no revenue, and no plan for the year.
By May, 5 short months later, I hosted 3 successful virtual events, launched VIP Days, and even held my own in-person 2.5-day event where I filled a high-ticket mastermind.
I was back.
Along the way, I got questions from onlookers and passers-by.
"How are you rebuilding so quickly?"
"Why did you do this first, then that?"
"What advice would you give to someone starting out online?"
I wanted to help these people gain confidence and clarity and demystify what really went into (re)building a streamlined, profitable business... but I wasn't sure how.
But I noticed:
People are confused, misled, or afraid of online businesses. It's time for that to change.
Here's the problem with the state of online education in 2024.
People show off the mountain-top accomplishments but not the path they took to get there.
It's easier than ever to sugar-coat and cherry-pick the highlights of a business so it looks 100% glamorous without showing the scars.
Building a business is hard, and there are peaks and valleys along the way. Victories are soon followed by setbacks... over and over again. It can be really frustrating.
What if there were a way to see the real story of what someone was doing, week-by-week to build a strong, profitable business???
Honestly, 2023 went better than I could have imagined.
By every measure (impact, independence, and income) it was the best year ever.
But I have so much left to do.
From scaling a membership community, writing books, hosting challenges, and leveling up my vision...
My to-do list is massive (and important).
That's where you come in.
I'm shining the light under the bed to prove there are no marketing monsters.
Introducing The Blueprint.
The Blueprint is your unfiltered front-row seat to watching me build a 7-figure online business from the ground up.
Nothing is off-limits.
I'm baring it all.
You'll see:
The exact numbers behind my Email Marketing Workshop and Story Magnet Workshop (how I made, marketed, and managed the courses).
How I got paid to create a new flagship course in February '23 called List Builder Lab
How I pulled together a 2.5-day enrollment event in only 6 weeks and generated over $82,500 in revenue for the year.
How I'm planning out the rest of 2024: revamping my coaching program, growing a membership, and hosting live events.
The exact steps I'm taking to increase recurring revenue, create high-value offers, and position myself as a sought-after expert in my field
How I'm building a family-first lifestyle business, working less, and traveling the world.
(And when something inevitably doesn't work, I'll share that too.)
(Looks Like People Are Loving It So Far)
Here's Exactly What You Get:
Members Only Email Newsletter
You'll get a 1x weekly behind-the-scenes newsletter with what worked, what failed, what I learned, what I earned, and how I'm adjusting.
Members Only Private Podcast
You'll get a 1x weekly (or more frequent) behind-the-scenes podcast so you can listen on the go. You'll hear me process ideas, work through challenges, and mastermind my next moves. I also share detailed launch debriefs, and premium content.
Detailed Launch Debriefs
So far, I've launched The Blueprint, a free community, a paid pre-launch, two mini-workshops, a live event, and a 10-week Accelerator. Instantly access video launch debriefs (how I built the offer and how it went).
Exclusive Member Discounts
Save big on mini-workshops, live events, and paid boot camps. The coupon codes alone are worth more than the Blueprint membership.
Private Course Area
You'll also get members-only access to The Blueprint Course, where I share launch debriefs, email newsletter archives, a keyword-searchable database of past videos, and other goodies.